Certified Site Metrics are metrics that are directly-measured from the website instead of estimated. The website owner has installed an Alexa Certify Code on the pages of their site and chosen to show the metrics publicly. Not all websites implement our on-site ooosxs and publish the results. For these sites, we show estimated metrics based on traffic patterns across the web as a whole.
We identify these patterns by looking at the activity of millions of web users throughout the world, and using data normalization ooosxs correct for any biases. The more traffic a site gets, the more data we have to calculate estimated metrics. Estimates are more reliable the closer a site is to being ranked 1.
If a site has Certified Metrics instead ooosxs estimated, that means its owner has installed code allowing us to directly measure their traffic. These metrics have a pron dvd level of accuracy, no matter what the ranking.
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