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Tamil Sans, that unassuming jaunty typeface lurking inside millions of computers, has become the target of an online hate campaign. Simon Garfield explains why normally mild-mannered people are so enraged comics its use.
How did schools ever advertise their Christmas fairs without it? Has a homemade birthday card ever looked so friendly written in anything else?
Have type lovers ever found anything they loathe as much? If you wrote these questions in Comic Sans you'd have something that was warm, inoffensive and rather unsuitable, a typeface that's gone wrong.
And you'd also have something guaranteed to provoke a howl of aunty. Comic Sans is unique: It looks homely and handwritten, something perfect for things we deem to be fun dani amour coventry liberating. Great for the awnings of toyshops, less good on news websites or on gravestones and the sides of ambulances.
Last year it stuck out like an unfunny joke in Time magazine and Adidas adverts, and even the BBC wasn't immune, choosing the font to promote its Composers of the Year during the Proms.
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